Search Engine Optimization

Search Engine Optimization(SEO), is a technique which can make websites search engine friendly and ensure high ranking in search engine results pages. High ranking in means more targeted visitors and excellent business opportunities for free of cost.
By following are  SEO strategies that apply on the web page.

1.        Your website Should indexed in search engines and directories.

2.        Your websites are being displayed & ranking high in Search result pages.

3.        Your page rank should increased and it  getting more traffic.

4.        Check your web site orientation that must be in order to support SEO tactics .

Some important factor which makes SEO perfect at your web site.

Website Design Factor
You should design the web site including links, headers, alternative image text, alternative frame text and content text in such a way that it is easily crawled by the web crawler.

User Friendliness

Your web site should be user friendly its means it maintain proper page path means should not take more time to navigate on any page.

Content of the Website

Should avoid the copied content on your web site. You should create your own content for your website. You web site page title, page description, keywords, and file name should be well optimized in order to get high ranking in the search engines.

These days google is one of the best search engine and if your site is get indexed in the google, you will start getting tons of hits to your web site.
SEO are of two kind :-

1)      On-page optimization

2)      Off- page optimization.

On-page optimization

In search engine optimization, on-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density.

Some Point to be remember for on page optimization

Ø      Title Tag :- The first thing to add a Page title having a right keyword of that web site which have to place at the header teg , always combile a keyword with the title.

Ex.<Title> This is a Title of the page</Title>

Ø      Header:- You should highlight the web site keyword with the Header tag .

Ø      Robots Text File - robots.txt The robots.txt file is a set of instructions for visiting robots (spiders) that index the content of your web site pages. For those spiders that obey the file, it provides a map for what they can, and cannot index. The file must reside in the root directory of your web. The URL path (web address) of your robots.txt file should look like this...

User-agent: *
Disallow:

User-agent: *
The asterisk (*) or wildcard represents a special value and means any robot.

Disallow:
The Disallow: line without a / (forward slash) tells the robots that they can index the entire site.

Ø      META Tags - Metadata Elements :- Meta tags are often part of the coding of a website, although they are being found less and less these days. Meta tags are elements of the web page language HTML or XHTML that provide metadata, data or information for the search engines about that webpage. Meta tags can be used to detail the page description, keywords and other data not specified in the head elements of the page.

Meta Tag should be in between head tag in which we maintain a mata tag

Example:-

i)                    <meta name="description" content="Some search engines will index the META Description Tag. These indexing search engines may present the content of your meta description tag as the result of a search query.">

ii)                   <meta name="keywords" content="META Keywords Tag, Metadata Elements, Indexing, Search Engines, Meta Data Elements">

iii)                 <meta http-equiv="content-language" content="en">

          

Ø       Keyword intensity :-Higher intensity of key work on the page will support a better page rank on the search engine . make it confirm that every page have the better density on keyword.

Ø       Keywork location :-Website Key word should be mention at the top-left corner and at the bottom right because search engine will search at both the locations.

Off Page Optimization

In search engine optimization, off-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are off-site in that they are not controlled by you or the coding on your page. Examples of off-page optimization include things such as link popularity and page rank.

This includes,

o       Which website link to you.

o       Number of website link to you.

o       Higher google page rank site linking to you.

o       Some API of Web site linking to you.

o       Other refer sites linking to you.

o       The title of the page your link is on

o       Anchor text used in the link

o       Online promotion of your site.